‘Don’t Be The 1’ is a large-scale tobacco behaviour change campaign that will launch across Greater Manchester in February and March 2018 by the GM Health and Social Care Partnership (GM H & SCP). It seeks to deliver a hard-hitting message that at least one in two long term smokers will die from their habit, balanced with a positive, empowering call to action that if you quit you can beat those odds.
The campaign will focus on a TV advert, complemented by paid-for digital advertising, social media activity and a website offering information and support. The GM H & SCP is also asking for the VCSE sector to amplify the ‘Don’t Be The 1’ message by promoting the campaign via your networks, find case studies/stories to support our content and PR effort and to order print and digital materials for distribution through your channels.
For further information about the campaign and how to get involved or order materials, please download the attachments below.