Cheshire and Merseyside Health and Care Partnership used insight gained from a four-stage programme to understand the impact that Covid-19 was having on ethnic minority communities, and work with the different communities to understand the causes of the vaccine hesitancy. This programme of work, which entailed partnership working between multiple agencies as well as with the various communities, led to a significant increase in vaccine uptake in just four months.
Key benefits and outcomes identified;
Increased vaccination uptake in ethnic minority communities from 0.66 per cent in February 2021 to 38.35 per cent in May 2021.
Valuable insight gained into how COVID-19-related messages are perceived and acted on by different communities, which has been shared nationally.
Working closely with different partners helped to quickly build trust.
The campaign successfully influenced a long-standing cultural shift in NHS communication and engagement with ethnic minority groups.
Read the case study here.