Home Office launches ‘Something’s not right’ campaign

The Home Office, in partnership with Childline, NSPCC, Barnardo’s, the Children’s Society, the Marie Collins Foundation and the Internet Watch Foundation, has launched a new campaign, 'Something's Not Right'. The campaign is designed to help secondary school children in England who suffered a range of harms, such as sexual and physical abuse, during lockdown.  
The campaign’s brand, Something’s Not Right, centres on the insight that children who suffer different forms of abuse may not have the ability to define or describe their experience, but they know the emotions they feel and the sense that something is not right. The campaign will help children to understand what may be causing them to feel these emotions and signpost support. 
Anything you could do to promote the campaign, such as sharing campaign assets on your social media accounts, adding campaign banners to your websites, or forwarding on details to front-line colleagues, would be hugely appreciated and help us reach the children that need support. All of the campaign materials, including social media assets, suggested social media copy, case study animations, digital banners and posters, are available to download from the campaign portal.


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