In conjunction with London based CIC, Social Spider, Ambition for Ageing has just published a report looking at how community media works and its potential for reaching and benefitting a 50 plus audience across Greater Manchester. It also outlines examples of effective community media campaigns currently taking place elsewhere, and consider why what works is working so well.
The report also explores the different channels and approaches that could be developed, as well as the ways in which community media could fundamentally influence the circumstances that typically result in older people feeling socially isolated.
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